Nielsen netratings online dating

The MSN Japan site had 11.8 million unique users in October 2002, according to Nielsen/Net Ratings.

"With its experience and strength in the market, MSN is an ideal ally for Match.com's entry into Japan," said Joe Cohen, VP & general manager, International.

About Match.com, a wholly owned subsidiary of Ticketmaster (NASDAQ: TMCS) and part of USA Interactive (NASDAQ: USAI), is a leading subscription-based online dating site.

The Company's personals businesses, including Soulmates Technology, claim more than 653,000 paying subscribers and more than 8 million members with profiles posted or who are active users.

Palm PDA users may wish to use Plucker to view this longer report.

Old archived copies and a list of changes are also available.

Adult Friend Finder, the most popular of the sites, draws 10.1 million unique visitors a month, according to Nielsen/Net Ratings.

That's twice the traffic of and Yahoo Personals, Nielsen says.

Briefly, FLOSS programs are programs whose licenses give users the freedom to run the program for any purpose, to study and modify the program, and to redistribute copies of either the original or modified program (without having to pay royalties to previous developers).

Online dating is now listed among the top 4 ways to find dates, according to Nielsen//Net Ratings.

While friend hook-ups and bar scene still lead the list of preferred methods, Internet rivals dating co-workers, and 335 of survey respondents would resort to Internet dating.

It also has sections on non-quantitative issues, unnecessary fears, OSS/FS on the desktop, usage reports, governments and OSS/FS, other sites providing related information, and ends with some conclusions.

An appendix gives more background information about OSS/FS. A short presentation (briefing) based on this paper is also available.

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